The MediaMarktSaturn Retail Group is the leading consumer electronics retailer in Europe with headquarters in Ingolstadt, Germany. They wanted a fun new way to guide their customer to the product they were searching for. In addition, they wanted to promote special offers. I led a workshop with executives of the MediaMarktSaturn Retail Group defining the vision and UX. I created the screen design matching the corporate identity of Saturn. A prototype was created for their yearly “Brand Day”.


Augmented Reality Indoor Navigation concept

Slide from the pitch presentation.

Augmented Reality Indoor Navigation concept

Images from the workshop with the client.

UX flow chart:

Augmented Reality Indoor Navigation concept

Startscreen

Map navigation

Augmented Reality navigation

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