The MediaMarktSaturn Retail Group is the leading consumer electronics retailer in Europe with headquarters in Ingolstadt, Germany. They wanted a fun new way to guide their customer to the product they were searching for. In addition, they wanted to promote special offers. I led a workshop with executives of the MediaMarktSaturn Retail Group defining the vision and UX. I created the screen design matching the corporate identity of Saturn. A prototype was created for their yearly “Brand Day”.
Slide from the pitch presentation.
Images from the workshop with the client.
UX flow chart:
Augmented Reality navigation