Augmented Ways for Apple



From 2015 to 2017 I worked in the “Special Projects Group” at Apple Inc. in Cupertino, USA.

I helped several cross-functional teams to create over 50 pitches and prototypes with exciting technologies such as virtual reality, augmented reality, autonomy, machine learning and haptic interfaces.

I worked closely with producers, engineers, and developers to help with the visual development of videos, software, and hardware by creating concept art and illustration for electronics products, characters, props, vehicles, environments, and user interface implementation.

I created storyboards, animatics, and detailed animated films to help teams explore both physical and digital user experiences with hardware and software.

I modeled and textured 3D models and UI assets and implemented them in Unity and Unreal to create impressive and compelling prototypes.

A tiny part of the work I was involved in has already been unveiled to the public by Apple: ARKit.


Sustainable design solutions


© Andreas Hirsch
Impressum & Datenschutz
+49 176 25 70 94 28
hirschandreas(at)web.de‬