Novexx AR Process Visualization


The company Novexx Solutions wanted to show the advantages of their data management software TRACE-it® in an innovative way at a trade fair. The TRACE-it®software connects, manages and controls all marking tasks in the production process in a central location – for a high level of transparency and accuracy in the different steps of product identification process.


I drew a vector illustration showing a factory hall. In the example it is a factory producing ketchup. The illustration shows how raw materials get delivered, how bottles get filled with ketchup, get labeled and prepared for shipping.




With Augmented Reality the factory becomes alive. A 3D model of the factory apears.


With each step the certain area is in the spotlight, maschines move and texts give further explanantion.


With augmented reality the unique selling points of the TRACE-it Software can be demonstrated to everyone in an easy to understand and tangible way. Novexx plans to utilizes this app as a marketing tool for their sales employees.





© Andreas Hirsch / Impressum & Datenschutz
+49 176 25 70 94 28
hirschandreas(at)web.de‬