Logo Sevelopment for docstax.de
docstax.de is an online platform that provides professional tax advice for doctors.
Moodboard
![](https://freight.cargo.site/t/original/i/9e92231347ff1fc68891d5e6aff7bc014eb3ff2b1cca249527740842dc138252/DocsTax.001.jpeg)
The logo should exude quality, personal advice and reliability. But also modernity, security and stability. I was inspired by internationally known tax consulting firms. Just like pictures that convey a certain reliability.
![](https://freight.cargo.site/t/original/i/6146e9d7c0da2d558491a0b9cb4e7ad70ea2af117eba11d54d684cccda557229/DocsTax_2.001.jpeg)
![](https://freight.cargo.site/t/original/i/79ca50054a3269df64097e0dfb823affa1c414594ab385f1cf3c1e58777f7844/DocsTax_3.001.jpeg)
Strong sans serif should express reliability and persistence. After a few trials, I found that the Futura, with its geometric shapes, is best suited to form the basis of the logo. The beam-like cross that playfully replaces the apostrophe is internationally known as a symbol of medicine.
![](https://freight.cargo.site/t/original/i/d2e4f7635c72867b241815b1b9b0d466f9cb662c0eec2cfef48c403dfa94d47f/DocsTax_4.001.jpeg)
![](https://freight.cargo.site/t/original/i/32a6fb2f8a9dfb563001c5a1d7e783ab007cb29bd009bb20d89653380e0b0250/DocsTax_4.002.jpeg)
The header with the navigation should turn dark blue when scrolling down and stick to the top of the screen. So we needed a logo variant for a light and one for a dark background.
The final logo:
![](https://freight.cargo.site/t/original/i/485d188171997d05309416a4a9ceae35d126d3dcda23a7218e94090707df1bed/DocsTax_5.001.jpeg)
![](https://freight.cargo.site/t/original/i/2961370c4dc6b499d0d88adaa4e25cb8bca4de30dddd21b71b29f22670c48743/hirsch_E.png)
+49 176 25 70 94 28
hirschandreas(at)web.de
hirschandreas(at)web.de