Logo Sevelopment for docstax.de
docstax.de is an online platform that provides professional tax advice for doctors.
The logo should exude quality, personal advice and reliability. But also modernity, security and stability. I was inspired by internationally known tax consulting firms. Just like pictures that convey a certain reliability.
Strong sans serif should express reliability and persistence. After a few trials, I found that the Futura, with its geometric shapes, is best suited to form the basis of the logo. The beam-like cross that playfully replaces the apostrophe is internationally known as a symbol of medicine.
The header with the navigation should turn dark blue when scrolling down and stick to the top of the screen. So we needed a logo variant for a light and one for a dark background.